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	<title>Inform &#38; Function</title>
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	<link>http://informandfunction.com</link>
	<description>Hi, I’m Aaron. I design, architect and lead technology project for companies that care about leveraging their brand, that value their customers and want to growing their business.</description>
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		<title>Online Portfolio Shortcut</title>
		<link>http://informandfunction.com/online-portfolio-shortcut/948/</link>
		<comments>http://informandfunction.com/online-portfolio-shortcut/948/#comments</comments>
		<pubDate>Sun, 13 May 2012 20:34:10 +0000</pubDate>
		<dc:creator>Aaron Traub</dc:creator>
				<category><![CDATA[Daily365]]></category>

		<guid isPermaLink="false">http://informandfunction.com/?p=948</guid>
		<description><![CDATA[Web Applications and Sites Harmony Harmony is Colonial Life’s award winning enterprise enrollment system.  It has online components written in .Net and offline components in WPF and Silverlight. As user experience team leader, I was responsible for the UX and creative strategy,  information architecture, visual design and front-end web development. Harmony Online (2003 &#8211; 3006) Harmony Offline (2006 [...]]]></description>
			<content:encoded><![CDATA[<h2>Web Applications and Sites</h2>
<h3>Harmony</h3>
<p>Harmony is Colonial Life’s award winning enterprise enrollment system.  It has online components written in .Net and offline components in WPF and Silverlight. As user experience team leader, I was responsible for the UX and creative strategy,  information architecture, visual design and front-end web development.</p>
<ul>
<li><a title="Harmony Online" href="http://informandfunction.com/portfolio/software-applications/harmony-online/" target="_blank">Harmony Online</a> (2003 &#8211; 3006)</li>
<li><a title="Harmony Offline" href="http://informandfunction.com/portfolio/software-applications/harmony-offline/" target="_blank">Harmony Offline</a> (2006 &#8211; 2008)</li>
<li><a title="Harmony Setup" href="http://informandfunction.com/portfolio/software-applications/harmony-setup/" target="_blank">Harmony Setup</a> (2003 &#8211; 2008)</li>
<li><a title="Harmony Prelude" href="http://informandfunction.com/harmony-prelude/416/" target="_blank">Harmony Prelude</a> (2010)</li>
<li><a title="Suite of Enrollment Services" href="http://www.atraub.com/soes/ " onclick="pageTracker._trackPageview('/outgoing/www.atraub.com/soes/?referer=');">Suite of Enrollment Services</a> (2005) - Tongue and cheek site marketing &#8220;new&#8221; enrollment capabilities to Colonial Life&#8217;s agents.</li>
</ul>
<h3>My Colonial Life</h3>
<p>My Colonial Life is the umbrella Policy Holder site for Colonial Life. HTML5, CSS3, JQuery, SOA, CMS</p>
<ul>
<li><a title="My Colonial Life for Policy Holders" href="http://informandfunction.com/colonial-life-policy-holder-site/445/">Policyholder Site</a> (2009 &#8211; 2010)</li>
<li><em>Producer Site Coming soon (2010-2012)</em></li>
</ul>
<h3>CSC Work (Password Protected)</h3>
<ul>
<li><a title="Agency Link" href="http://informandfunction.com/portfolio/software-applications/csc-agency-link/">Agency Link</a> (2007)</li>
<li><a title="Wikonnect" href="http://informandfunction.com/portfolio/software-applications/csc-wikonnect/">WiKonnecT/</a> (2008)</li>
</ul>
<h3>HTML5 sites</h3>
<ul>
<li><a title="Stilllife in America" href="http://www.stilllifeinamerica.com/" onclick="pageTracker._trackPageview('/outgoing/www.stilllifeinamerica.com/?referer=');">Stilllife in America</a> (2011) - Interactive Experience using Javascript &amp; SVG</li>
<li><a title="Broker Revenue" href="http://informandfunction.com/portfolio/websites/broker-value/">Broker Revenue</a> (2011) - A marketing site designed to help build broker sales. HTML5, CSS3, JQuery with responsive layout.</li>
<li><a title="SC CMS Templates" href="http://hydrogen.csd.sc.edu/USC_v2/departments/nursing/links.html" onclick="pageTracker._trackPageview('/outgoing/hydrogen.csd.sc.edu/USC_v2/departments/nursing/links.html?referer=');">CMS Templates for the University</a> (2012) - Alpha templates that are designed for OmniUpdate CMS. HTML5, CSS3, JQuery with responsive layout.</li>
</ul>
<h3>Non-Profit Sites</h3>
<ul>
<li><a title="Here is New York" href="http://hereisnewyork.org/" onclick="pageTracker._trackPageview('/outgoing/hereisnewyork.org/?referer=');">Here is New York</a> (2001-2003)</li>
<li><a title="Do You Know What It Means" href="http://doyouknowwhatitmeans.org/" onclick="pageTracker._trackPageview('/outgoing/doyouknowwhatitmeans.org/?referer=');">Do You Know What it Means</a> (2005)</li>
</ul>
<p>&nbsp;</p>
<h2>Writing Sample &amp; Strategy Document (Password Protected)</h2>
<ul>
<li><a title="Colonial Life Brand Recommendations" href="http://informandfunction.com/portfolio/brands/colonial-life-creative-brief/">Colonial Life Creative Brief</a> (2006) - This document should serve both as a writing sample and to indicate my thinking about brands and brand strategy.</li>
<li><a title="My Colonial Life Business Case" href="http://informandfunction.com/portfolio/extranet-rewrite-project/">My Colonial Life Business Case</a> (2010) - This document shows a successful business case that has spawned a multi-year corporate project to redevelop all of colonial Life’s extranets.</li>
</ul>
<p>&nbsp;</p>
<h2>Wireframes (Password Protected)</h2>
<ul>
<li><a title="Wireframes" href="http://informandfunction.com/portfolio/wireframes">Wireframes</a> (random sampling-more available upon request)</li>
</ul>
<p>&nbsp;</p>
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		<title>The logic of estimating</title>
		<link>http://informandfunction.com/the-logic-of-estimating/910/</link>
		<comments>http://informandfunction.com/the-logic-of-estimating/910/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 14:11:29 +0000</pubDate>
		<dc:creator>Aaron Traub</dc:creator>
				<category><![CDATA[Home]]></category>
		<category><![CDATA[Project Management]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://informandfunction.com/?p=910</guid>
		<description><![CDATA[We estimate all of our projects and the process never seems to work that well. ]]></description>
			<content:encoded><![CDATA[<p><a href="http://informandfunction.com/wp-content/uploads/2011/10/Estimation.jpg"><img class="alignright size-medium wp-image-913" title="Dilbert Estimation" src="http://informandfunction.com/wp-content/uploads/2011/10/Estimation-300x217.jpg" alt="I need a cost estimate on your project" width="300" height="217" /></a>At work, we estimate all of our projects and the process never seems to work that well.  We break things up into features and then to requirements and then sort them into iterations and then break them apart further into tasks and then try to estimate the tasks.  It all takes a long time and I don&#8217;t think the estimates are much better than making a gut call. I&#8217;d say its a 4 to 6 month project.</p>
<p>As I have been thinking of the problem I had a realization. Estimating is a problem.</p>
<p><strong>Assumptions:</strong></p>
<ul>
<li>If a range of time is given for a project, the project will not be completed until the far end of that range has been reached.  E.g. If I say the project will take 4 to 6 months, then the project will most likely take 6 months.</li>
<li>When asked to estimate, it is human nature to give higher estimates than the actual time it will take to complete. This is particularly true if there are issues with missing your estimates. E.g. If a task takes one day, we  estimate its completion at two days.</li>
</ul>
<div><strong>Problem:</strong></div>
<div>
<ul>
<li>x = the <strong>actual time</strong> it will take to complete a project</li>
<li>y = the <strong>time to estimate</strong> a project</li>
<li>z = the <strong>estimated time</strong> to complete a project</li>
<li>x &lt; z</li>
</ul>
<div><strong>How much longer will it take to complete the project if it is estimated?</strong></div>
<div>
<ul>
<li>x = 5 months</li>
<li>y = 1 month</li>
<li>z = 7 months</li>
</ul>
</div>
<div>If it is not estimated, the time it will take to complete is x or 5 months.  If the project is estimated, it will take the time to estimate + the estimated time (y + z). It will take 8 months to complete the estimated project.  The estimated project will take 3 months longer to complete than the unestimated project.</div>
<p></p>
<div>This can&#8217;t always be the case, right. Right.  Some people underestimate. I have worked with people where I ask for estimates and double them. Perhaps I am part of the problem. If you can do without estimates, do without estimate. More often than not, we need structure to help with planning, coordinating and resourcing our projects which means we need some estimates.</div>
<p></p>
<div><strong>My suggestions are these:</strong></div>
<div>
<ul>
<li>Only estimate if it is necessary.</li>
<li>Stakeholders should encourage transparency by not punishing missed estimates, but<a href="http://informandfunction.com/wp-content/uploads/2011/10/Estimation.jpg"><br />
</a> rather by helping teams become more accurate.</li>
<li>Teams should minimize the time it takes to estimate by estimating requirements or features rather than tasks. Keep the estimates simple and high-level.</li>
</ul>
</div>
</div>
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		<title>Interior Decorators and Plumbers</title>
		<link>http://informandfunction.com/interior-decorators-and-plumbers/907/</link>
		<comments>http://informandfunction.com/interior-decorators-and-plumbers/907/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 18:21:30 +0000</pubDate>
		<dc:creator>Aaron Traub</dc:creator>
				<category><![CDATA[Application Design]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[UX]]></category>

		<guid isPermaLink="false">http://informandfunction.com/?p=907</guid>
		<description><![CDATA[The other day, a co-work (developer) explained to a high school student (visiting our office to learn about IT careers) that User Experience is basically like being an interior decorator. I told her that I often describe what she does as being like a plumber in the building that I am responsible for architecting. When [...]]]></description>
			<content:encoded><![CDATA[<p>The other day, a co-work (developer) explained to a high school student (visiting our office to learn about IT careers) that User Experience is basically like being an interior decorator. I told her that I often describe what she does as being like a plumber in the building that I am responsible for architecting. When will programmers finally understand?</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>My save the date</title>
		<link>http://informandfunction.com/my-save-the-date/858/</link>
		<comments>http://informandfunction.com/my-save-the-date/858/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 01:22:17 +0000</pubDate>
		<dc:creator>Aaron Traub</dc:creator>
				<category><![CDATA[Daily365]]></category>

		<guid isPermaLink="false">http://informandfunction.com/?p=858</guid>
		<description><![CDATA[This is the save the date that I designed for you wedding. It was inspired by something I was working on.]]></description>
			<content:encoded><![CDATA[<p>This is the save the date that I designed for you wedding. It was inspired by something I was working on. <a href="http://informandfunction.com/wp-content/uploads/2011/07/savethedate.png"><img src="http://informandfunction.com/wp-content/uploads/2011/07/savethedate-470x1024.png" alt="" title="savethedate" height="800" class="aligncenter size-large wp-image-861" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>My Wedding Invites</title>
		<link>http://informandfunction.com/my-wedding-invites/848/</link>
		<comments>http://informandfunction.com/my-wedding-invites/848/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 01:15:41 +0000</pubDate>
		<dc:creator>Aaron Traub</dc:creator>
				<category><![CDATA[Home]]></category>

		<guid isPermaLink="false">http://informandfunction.com/?p=848</guid>
		<description><![CDATA[Here are the invites I designed for my wedding. The shape was inspired by an invite I found on the web that I have since lost track of.]]></description>
			<content:encoded><![CDATA[<p>Here are the invites I designed for my wedding.  The shape was inspired by an invite I found on the web that I have since lost track of. <a href="http://informandfunction.com/wp-content/uploads/2011/07/FRONT1.png"><img src="http://informandfunction.com/wp-content/uploads/2011/07/FRONT1.png" alt="" title="Wedding Invite Front" width="555" class="aligncenter size-full wp-image-853" /></a><br />
<a href="http://informandfunction.com/wp-content/uploads/2011/07/BACK1.png"><img src="http://informandfunction.com/wp-content/uploads/2011/07/BACK1.png" alt="" title="Wedding Invite Back"  height="555" class="aligncenter size-full wp-image-852" /></a></p>
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		<item>
		<title>Colonial Life Policy Holder Site</title>
		<link>http://informandfunction.com/colonial-life-policy-holder-site/445/</link>
		<comments>http://informandfunction.com/colonial-life-policy-holder-site/445/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 17:07:10 +0000</pubDate>
		<dc:creator>Aaron Traub</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://informandfunction.com/?p=445</guid>
		<description><![CDATA[Colonial Life&#8217;s Policyholder site had not been updated significantly since 1998 and it was greatly in need of a visual redesign, new functionality, better user experience and a technology upgrade. The new site incorporates Sitecore&#8217;s CMS, HTML5/CSS3, SOA services and a lot of .NET. It&#8217;s easy to maintain due to the technology platform we developed, [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-448" href="http://informandfunction.com/colonial-life-policy-holder-site/445/css/"><span> </span></a><a rel="attachment wp-att-448" href="http://informandfunction.com/colonial-life-policy-holder-site/445/css/"><img class="size-full wp-image-448 alignright" title="CSS" src="http://informandfunction.com/wp-content/uploads/2011/02/CSS.png" alt="" width="440" height="458" /></a></p>
<p>Colonial Life&#8217;s Policyholder site had not been updated significantly since 1998 and it was greatly in need of a visual redesign, new functionality, better user experience and a technology upgrade. The new site incorporates Sitecore&#8217;s CMS, HTML5/CSS3, SOA services and a lot of .NET. It&#8217;s easy to maintain due to the technology platform we developed, it contains workflows so business areas can author their own content, but its our customers who benefit the most. The site is easy to use: you can access your policies or claims with just a few clicks. If the customer still has trouble, we created context sensitive FAQs and tips.  The new look is friendly and happy, changing how our customers feel when they interact with the company.</p>
<ul>
<li>Managed the team responsible for the site</li>
<li>Creative Director for the project</li>
<li>Created the initial site architecture and wireframes</li>
</ul>
]]></content:encoded>
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		<title>Stilllife in America</title>
		<link>http://informandfunction.com/stilllife-in-america/438/</link>
		<comments>http://informandfunction.com/stilllife-in-america/438/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 16:00:48 +0000</pubDate>
		<dc:creator>Aaron Traub</dc:creator>
				<category><![CDATA[Home]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://informandfunction.com/?p=438</guid>
		<description><![CDATA[An iteractive, photographic journey through America.]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-453" href="http://informandfunction.com/stilllife-in-america/438/dad/"><img class="alignright size-full wp-image-453"  src="http://informandfunction.com/wp-content/uploads/2011/02/dad.png" alt="" width="300" /></a>Still Life in America is a body of photography produced by Charles H. Traub over the last decade. It spans many trips and many states and highlights both a unique side of America and the unique way in which Charles H. Traub sees America.</p>
<p>The interactive experience of the Still Life in America project is an ongoing collaboration between me and my father. Over the years, it has had multiple incarnations the most recent is concurrently being exhibited it China and New York.</p>
<p><a href="http://stilllifeinamerica.com" title="Still Life in America" onclick="pageTracker._trackPageview('/outgoing/stilllifeinamerica.com?referer=');">Still Life in America 2</a> HTML5 Version</p>
<p><a href="http://charlestraub.com/stilllife/" onclick="pageTracker._trackPageview('/outgoing/charlestraub.com/stilllife/?referer=');">Still Life in America 1</a> Flash Version</p>
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		<title>UX and Business</title>
		<link>http://informandfunction.com/ux-and-business/435/</link>
		<comments>http://informandfunction.com/ux-and-business/435/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 15:56:48 +0000</pubDate>
		<dc:creator>Aaron Traub</dc:creator>
				<category><![CDATA[UX]]></category>

		<guid isPermaLink="false">http://informandfunction.com/?p=435</guid>
		<description><![CDATA[A quick comment on Smashing Magazine&#8217;s post: UX designers need to understand what the business needs and environment within which they are working. In fact, UX designers need to gain a deep insight into all the aspects of the business that can ultimately impact the experience. If you craft a great experience, but it can’t [...]]]></description>
			<content:encoded><![CDATA[<p>A quick comment on <a href="http://www.smashingmagazine.com/2011/02/04/business-objectives-vs-user-experience/" onclick="pageTracker._trackPageview('/outgoing/www.smashingmagazine.com/2011/02/04/business-objectives-vs-user-experience/?referer=');">Smashing Magazine&#8217;s</a> post:</p>
<p>UX designers need to understand what the business needs and environment within which they are working.  In fact, UX designers need to gain a deep insight into all the aspects of the business that can ultimately impact the experience.  If you craft a great experience, but it can’t be maintained, runs too slow, or isn’t relevant, what good is it? How many of you have gone back to a site you designed and cringed.</p>
<p>I think it’s also important to consider technology as an equal partner to business and user experience. This is especially true when designing within a large enterprise. What does the business need, what does the user want to do, and what is the best approach to achieve the aforementioned goals in a reasonable timeframe?  How buildable is it?</p>
<p>While I believe it’s true that UX designers can lose their way, so too can the business. When a business focuses too heavily on the bottom line, often they forget that they exist to provide value to customers.  When a business is healthy and well managed, its goals should not be too different than those of the UX designer.  Provide value to your customers and users.</p>
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		<title>Harmony Prelude</title>
		<link>http://informandfunction.com/harmony-prelude/416/</link>
		<comments>http://informandfunction.com/harmony-prelude/416/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 11:32:07 +0000</pubDate>
		<dc:creator>Aaron Traub</dc:creator>
				<category><![CDATA[Home]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://informandfunction.com/?p=416</guid>
		<description><![CDATA[Prelude allows agents to quote, print and be happy.]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-408" href="http://informandfunction.com/portfolio/software-applications/prelude/"><img class="alignright size-full wp-image-408" title="prelude" src="http://informandfunction.com/wp-content/uploads/2011/02/prelude.png" alt="" width="493" height="392" /></a></p>
<p>The process of creating rate-sheets for Agents to give to Employers and Brokers was tedious, time consuming and ran the risk of being out of compliance. I was asked to design an tool that developers could build, agents could use and customers could understand. By working closely with a tight-knit team, I was able to design an approach that would leverage quote screens out of Harmony (our existing enrollment system) which dramatically lessened the work and made for a very maintainable system. The system was built with WPF (Windows Presentation Foundation), XAML and <a href="http://fonet.codeplex.com/" onclick="pageTracker._trackPageview('/outgoing/fonet.codeplex.com/?referer=');">FO.NET</a>. The tools allows you to quote a product, save the quote in a collection, order the quotes and the collection by drag and drop.  While developing the tool, I saw opportunities to expand Prelude&#8217;s usefulness with very little extra work. One way to do this was to create an on screen quick quote and the other was to be able to create a quote-sheet so that an employee would be able to save the quote or share it with a spouse.</p>
<ul>
<li>Business owner for the application</li>
<li>Created the architecture and wireframes</li>
<li>Creative Directed the project</li>
<li>Implemented the XAML</li>
</ul>
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		<title>Design for Complexity</title>
		<link>http://informandfunction.com/meaningful-interactions/361/</link>
		<comments>http://informandfunction.com/meaningful-interactions/361/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 22:17:25 +0000</pubDate>
		<dc:creator>Aaron Traub</dc:creator>
				<category><![CDATA[Daily365]]></category>
		<category><![CDATA[HomeMainImage]]></category>

		<guid isPermaLink="false">http://informandfunction.com/?p=361</guid>
		<description><![CDATA[1: Create relationships. 2: Learn.  3: Get data. 4: Partner. 5: Define. 6: Plan. 7: Compare. 8: Architect. 9: Design. 10: Rinse and repeat. 11: Validate. 12: Build. 13: Maintain.]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-372" href="http://informandfunction.com/meaningful-interactions/361/dfc-2/"><img class="alignright size-medium wp-image-372" title="dfc" src="http://informandfunction.com/wp-content/uploads/2011/01/dfc1-300x90.png" alt="" width="300" height="90" /></a><br />
Businesses are often more complex than they appear. There are distributed systems built on top of legacy systems built on top of databases that sit on top of mainframes. Often we are faced with interacting with multiple business owners, who have half the knowledge necessary to to understand what the business needs. Politics often make it so that the business owner communicates not what the business needs, but what the loudest voices want. This all breeds politics, and politics rarely leads to good design. So the process we follow must not ignore, but rather include the fact that business, much like people, are flawed. Design your process to address the flaws.  When designing for complex businesses, we need to navigate, communicate and transcend this quagmire. Here is 2 cents.</p>
<p>1. <strong>Create relationships.</strong> Be bold, introduce yourself and make connections. Get one person to connect you to another person. Anything you accomplish will be easier if you have a good network.</p>
<p>2.<strong> Learn. </strong>It’s imperative that you understand what is going on, and quick. Ask questions, get documentation, and read read read. Remember school?  What worked then should work now.</p>
<p>3. <strong>Get data. </strong>Your decisions are made best with data. Go back to your connections or make new ones, but you are going to need data to make your decisions and then to justify them.</p>
<p>4: <strong>Partner.</strong> Build a team or find one&#8230; you can’t do it all yourself. Make sure they have passion;  and make sure you have passion.</p>
<p>5. <strong>Define.</strong> Now you have to make a different kind of connection: between what your learned about the business and what you learned from your data. Define the problem you are going to solve. And if you can tie it to financials, all the better.</p>
<p>6. <strong>Plan.</strong> Make one.</p>
<p>7: <strong>Compare. </strong>That&#8217;s right, see what others are doing, this is probably not the first time this problem has been solved.</p>
<p>8. <strong>Architect.</strong> Break it down to its smallest pieces and build up.  All good systems start out simple.</p>
<p>9. <strong>Design</strong>. When you think you are done, you’ve probably just started.</p>
<p>10: <strong>Rinse and repeat. </strong>Seriously. Go back to step one. Make some new friends. Then learn something new. Get the latest data. Double check the problem. You get the idea.</p>
<p>11: <strong>Validate.</strong> Make sure you got it right. Test it. Then test it again.</p>
<p>12: <strong>Build.</strong> And improve. It shouldn&#8217;t look like your design, it should look better than your design. Things should get better during the process of construction, not worse.</p>
<p>12. <strong>Maintain.</strong></p>
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